06-10-2016, 06:05 PM
In previous years, the hotel spa was merely a space designed to allow customers an hours tranqulity and peace; a pool, jacuzzi, perhaps a sauna and steam room. The hotel spa landscape today is a far cry from it’s simplistic roots, now part of the product/service mix in a complex, crowded and competitive marketplace. It’s fair to say that the spa is now a trendy commodity, critical to the customer experience. If the hotel’s proposition is to reflect the highest standards of customer service, then the spa menu should be no exception. The offering must be up to date with the latest treatments and cosmetic procedures, designed to achieve results, both physical and psychological. Gone are the days where customers expect just a mani-pedi or back massage. Yes, there is still a place for traditional treatments, but today’s value-hungry consumer wants more for their money, additional benefits, added extras.